IN today’s competitive restaurant business, the increase in competition means that customers today have more dining options to choose from than ever before, from fast food to multi-cuisine restaurants.
As a result, customers’ expectations of restaurant offerings are increasing, and they are now more demanding in making better restaurant choices based on what they know from media reports.
Given the growing phenomenon of dining out, knowledge of the criteria used by customers in restaurant selection is strategic in understanding food consumption trends.
If you read media reports, including comments on Facebook, Instagram or Tiktok lately, many Malaysian tourists are visiting the southern region of Thailand to enjoy good food at a reasonable price.
I once wrote in apakhabartv.com while telling Malaysian tourists not only to visit eateries or restaurants in Southern Thailand that have gone viral. But, you must also visit the small stalls on the side of the road or in the village, because the food there is also sometimes tastier, and the price is cheap.
Food alone is the perfect reason to visit Thailand. Known for its incomparable combination of aromatic ingredients, spicy flavors and great spices, Thai cuisine is among the most popular cuisines in the world.
However, to enjoy Thai cuisine at a reasonable price, it is not necessary to visit Southern Thailand. Many Thai cuisine shops and restaurants have opened in Malaysia.
As a representative of apakhabartv.com in the five Southern provinces of Thailand, I have had conversations with several restaurant operators there. Factors that drive customers to choose a restaurant are price, food, variety, reputation, promotion, location and information source.
And, to enjoy the delicious taste of Thai cuisine, you don’t need to travel far to Krabi in Thailand which is about 795 kilometers from Kuala Lumpur, or take a car journey of almost 10 hours, just to enjoy the country’s cuisine neighbours or feel the evening breeze.
On the other hand, you only need to travel about three and a half hours from Kuala Lumpur or 62.4 kilometers from Butterworth, to enjoy the special cuisine – as if you were already in Krabi.
With its layout and variety of Thai cuisine, Cafe De’Bakau located at No 1517, Jalan Kampung Parit Sungai Milan, Ban Pecah, Tanjung Piandang, Perak, is enough to make you feel like you are in Krabi, Thailand.
With the cost of its construction now almost reaching a million ringgit, including the value of the land in the mangrove forest area, its position has become a strategic attraction when it is only about 100 meters from the tourist center of Ban Pecah.
The writer was on his way back from Thailand and had the opportunity to stop at Cafe De’Bakau after being invited by a friend. It is true that the path around the village is quite narrow, but you will be satisfied when you get there.
No one expected that on the edge of the mangrove forest lies a restaurant that is becoming increasingly popular, especially in the afternoon.
Having only been operating in the area for three months, Cafe De’Bakau has received positive response from residents, especially around Parit Buntar and as far as Kuala Lumpur, who want to enjoy Thai cuisine.
Choosing the best ingredients to create delicious Thai style with the skills of a new generation of chefs. Deliver deliciousness with Ramadan promotions, with Thai food and drinks more than 30 menus are something special and different from the rest.
From appetizers, main courses, traditional snacks, desserts and drinks. Including a menu that highlights eight fresh shrimp noodles priced at RM18 per plate, wow! You can’t miss the opportunity.
The writer chatted with some customers of Cafe De’Bakau. In conclusion, there are factors and situations or two proofs where a restaurant is a customer’s choice.
First, menu price is the main priority of customers in choosing a restaurant that provides full, quick and fast service. Second, restaurant customers evaluate the level of importance of restaurant selection criteria differently according to meal times.
This is available at Cafe De’Bakau. The low prices (for example the set of eight shrimp noodles) definitely attracts the attention of customers, in addition to the friendly and fast service. These two interests at once ensure that the reputation of the Cafe De’Bakau brand survives.
There is no doubt that the number one reason for Cafe De’Bakau’s popularity is the taste. It tastes so good! The magical combination of sweet, spicy and sour creates an explosion of flavour in every bite.
Nothing compares to it. Thai food is famous for its fresh herbs and spices, especially lemongrass, mint, galangal, lime and chili. These ingredients give each dish layer after layer of freshness and aroma that stimulates the appetite.
There are usually several different vegetables involved making this dish a healthy option. Herbs and spices also have beneficial properties, for example, galangal and lemongrass, both rich in antioxidants and have anti-inflammatory properties.
My top choice at Cafe De’Bakau is the Kheng Som Siakap Southern Thai. First time trying it wow! “A” said my brother-in-law who was also enjoying lunch, accompanied by a friend from Thailand – Abdul Rahman.
Yellow sea bass curry with the original spicy taste of Southern Thailand is very appetizing. You must try it… it’s a shame not to try it! There is a balance between sour, sweet and spicy flavors as a result of the herbs, spices and coconut milk that make up the mixture.
If you are curious about Cafe De’Bakau’s food and restaurant, then I have good news for you! In conjunction with Ramadan now, Cafe De’Bakau offers a variety of dishes and menus for you to try.
Stop by early! Iftar orders open at 5pm. You can enjoy the meal until 12 midnight. Meanwhile, also experience the night atmosphere in the mangrove forest.
The location of Cafe De’Bakau is also strategic. Located about 100 meters from the growing tourist center – Ban Pecah, Tanjung Piandang, Perak.
A strategic location can attract more customers to the restaurant, provide convenience to customers, and have a positive effect on customer loyalty. Cafe De’Bakau uses a location strategy to meet the target market and increase the visibility of the restaurant.
The entrepreneur, who declined to be identified, is confident that within two years, Cafe De’Bakau can grow and give a return on the capital.
“About a million ringgit has been spent to develop Cafe De’Bakau. This includes the purchase of land, reclamation of mangrove swamp areas, installing poles and buying bamboo to make fences.
“In this area Cafe De’Bakau is the largest. I gave 12 local children the opportunity to work,” he told apakhabartv, while explaining that his priority is to develop the Ban Pecah area as a tourism center.
Since location determines a customer’s access to a particular product or service, it remains fundamental to customer decision-making and is critical to the success of a restaurant’s operation.
One question that surprised the writer was when the operator of Cafe De’Bakau asked where he could buy a Boeing 737 airplane, which was obsolete.
The plan?
“If anything, I want to make the airplane a restaurant and tourist attraction in this area”. That was his answer.
Leave a Reply