By Vincent D’Silva

CHAAH (Segamat): The spirit of giving came alive at Balairaya Taman Sri Chaah as the Annamalai Manikam Chaah Welfare Association (Persatuan Kebajikan Annamalai Manikam Chaah) extended a helping hand to 32 families from the B40 community, persons with disabilities (OKU), and single mothers in preparation for the upcoming Deepavali celebrations.

The association distributed essential kitchen items, easing the burden of daily living for families struggling to make ends meet.

The cheerful event brought together beneficiaries, community leaders, and volunteers in a show of solidarity and compassion.

Hong (third from right) handing over the rations to one of the recipients.

Speaking at the event, Sivanandan Manikam, Chairman of the Annamalai Manikam Chaah Welfare Association, said the initiative was driven by the association’s mission to uplift vulnerable families and ensure no one is left behind during festive seasons.

“Our main objective is simple – to assist the poor community as they prepare for Deepavali. We know that kitchen essentials are one of the most immediate needs for families, especially single mothers and OKU households who are already carrying extra responsibilities,” Sivanandan explained.

“This is not just about donations; it is about showing care, unity, and reminding them that their community stands by them in difficult times. We want them to celebrate Deepavali with dignity and joy,” he said.

The welfare association, which has been active in Chaah for several years, has organised various charitable initiatives ranging from food aid drives to educational support for children from low-income households.

Another recipient receiving the rations.

Sivanandan added that the group’s work would not be possible without the support of community leaders, volunteers, and donors who rally behind their cause.

Representing Pang Hok Liong, the Member of Parliament for Labis who is currently overseas, Hong Boon Hui, Segamat District Chinese Village Officer, praised the association’s efforts and called on more organisations to emulate their commitment to the underprivileged.

“I am very happy to witness the good work that Persatuan Kebajikan Annamalai Manikam Chaah is doing for the poor community,” Hong said.

“What we see today is a clear example of how grassroots organisations can make a meaningful impact. I encourage the association to continue serving the poor at all times, not just during festive seasons. Such initiatives remind us that compassion and solidarity are the true foundations of a caring society,” he said.

A sizeable crowd turned up for the event.

The distribution event was conducted in a warm and lively atmosphere, with families expressing heartfelt gratitude for the assistance. For many, the kitchen supplies arrived at a crucial time as the cost of living continues to weigh heavily on households.

One beneficiary, a single mother, shared her relief:

“Deepavali is about family and tradition, but it can be stressful when you don’t have enough to provide for your children. Today’s aid means I can cook a proper meal and celebrate with them. I am very thankful to the association and everyone who thought of us.”

Community members who attended the programme also highlighted the importance of inclusivity, ensuring that OKU families were not overlooked in times of need. Several volunteers noted that initiatives like these not only provide material aid but also bring comfort and encouragement to struggling families.

As the event drew to a close, both organisers and attendees reflected on the power of collective effort. The smiles on the faces of the families spoke volumes about the difference made through simple acts of kindness.

Hong addressing the gathering.

Sivanandan reiterated the association’s commitment to continue reaching out to those in need:

“This is only the beginning. We hope to expand our efforts and touch more lives. Deepavali is about light overcoming darkness, and we want to be that light for our community.”

With the festive season just around the corner, the Annamalai Manikam Chaah Welfare Association’s gesture has not only brought relief to 32 families but has also strengthened the bonds of compassion and unity in Chaah.

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