It was a spectacular sight of man and machine as 200 owners of the iconic Land Cruiser gathered to parade and trade stroeis about their exciting memories at the land Cruiser Day, organised by By The Billions, an organisation dedicated to revolutionise the automative community.

The event was held at a quaint camping site at The Spine@PJKita in Kelana Jaya recently. Its founder, Ned Nazlan said it was a day to remember as veterans and newbies gathered in building the culture of 4X4 machines and the adventures that go with it.

“The organisation is committed to developing a sustainable ecosystem for fans, hobbyists, and community traders to engage each other on a regular basis with the aim of increasing interest in outdoor life.”

It is one of the best avenues to promote a balance between great adrenaline rush and enjoying the peace offered by the environment.

The event attracted many enthusiasts with an array of display of almost all Land Cruiser models, ranging from the 40-series to the newest 300-series, as well as the FJ Cruiser and the Mega Cruiser. Additionally, there were registered cars for early bird launch and a private collectors museum collection on display.

By The Billions also plans to be part of Malaysia’s largest extreme 4×4 adventure as they are currently in talks with major industry enthusiasts including the organisers of the Rainforest Challenge Malaysia to enhance this unique experience by organising more frequent pocket events as part of their annual calendar.

Allan Lee’s Cruiser has the highest mileage record of 710,000km, an impressive feat for a 4X4 vehicle.